Top Digital Pacifier Games on iOS in the UK: Q2 2025

In the second quarter of 2025, the UK market for digital pacifier games on iOS saw notable trends, with Candy Crush Saga leading the charge. This game from King experienced a peak in weekly revenue at around $1.3M in mid-April, with a generally fluctuating pattern throughout the quarter. Weekly downloads reached a high of approximately 15.8K in mid-April, while weekly active users showed a downward trend, falling from 534K to 412K by the end of June.

PAW Patrol Rescue World by Budge Studios showed a stable revenue pattern, ending the quarter with a weekly revenue of about $8K. Downloads started at 3.4K and concluded at 2.7K, while active users began at 10.2K and closed at 8.5K.

Color by Number：Coloring Games from Wildlife Studios saw a consistent rise in revenue, closing the quarter with $7.1K. Downloads peaked at 19.6K in mid-April, but weekly active users dropped from 46.7K to 43.8K.

Toca Boca Jr experienced a gradual increase in weekly revenue, reaching $6.4K by the end of June. Downloads declined from 2.6K to 2.1K, with active users peaking at 16K early in the quarter before settling at 11.7K.

Lastly, Disney Coloring World by StoryToys Limited had a varied revenue trend, ending with $5.1K. Downloads fluctuated, peaking at 2.9K in late May, while active users saw a slight increase towards the end of the quarter, reaching 3.1K.

These insights from Sensor Tower highlight the dynamic nature of the digital pacifier game market in the UK, with varying trends in downloads, revenue, and active users across different apps.